Zaply · by Agnus Tech

WhatsApp commerce for Shopify stores.

Zaply brings a store’s WhatsApp conversations into Shopify admin: one inbox for the team, an AI assistant that knows the store’s products and orders, and campaigns that reach only people who opted in.

Preparing for launch Contact Agnus about availability and setup for your store.

How it fits into a store

From storefront opt-in to a reply from the team.

  1. Runs inside Shopify admin

    Zaply is an embedded Shopify app, so the team works next to the store’s orders, products and customers.

  2. Connects the store’s own number

    The merchant connects a WhatsApp Business number through Meta’s signup flow. Messages go out from that number.

  3. Collects opt-ins

    A storefront block asks shoppers for their WhatsApp number and consent, with a country picker and the store’s own wording.

  4. Answers and sends

    The team replies from the inbox, the AI assistant handles common questions, and campaigns go only to opted-in contacts.

What Zaply does

Built into Zaply.

Zaply brings these capabilities together for store teams. Contact Agnus to confirm which workflows are available for your store as we prepare the launch.

  • Team inbox

    Reply to WhatsApp chats inside Shopify admin with internal notes, quick replies and the customer’s order and cart context. Views show chats that need a reply, were handed over or are resolved.

  • AI assistant with hand-off

    Answers product, stock and order questions from the store’s Shopify data. It shares an order’s status only with the phone number on that order, and hands chats to the team.

    Merchants can switch it off, set its tone, blocked topics and hand-off keywords.

  • Message templates

    Create and edit WhatsApp templates, submit them to Meta for review and follow each template’s approval status in the app.

  • Consent-first campaigns

    Send an approved template to a customer segment now or on a schedule. Consent is checked again for every recipient at send time.

    Delivered and read counts come from WhatsApp.

  • Storefront opt-in

    A theme block with a searchable country picker, a phone field and the merchant’s own consent text. The merchant adds it in the theme editor.

  • WhatsApp chat button

    A click-to-chat button for the storefront with page, device and business-hours rules. Clicks are counted as daily totals.

  • Away and holiday replies

    Automatic replies for messages that arrive outside the store’s business hours or on days the store is closed.

  • Portuguese, English and Spanish

    The app and its storefront blocks work in all three languages, with support from the Zaply team inside the app.

Consent and control

Rules the product enforces.

How Zaply decides what may be sent, and to whom. The privacy policy covers the data involved.

Opt-in record
Each opt-in stores the phone number, the consent text the shopper saw, its language and version, where it was collected and when. It doesn’t store an IP address or browser details.
Marketing needs an opt-in
Campaigns, marketing templates and cart reminders are sent only to contacts whose opt-in is on record, and consent is checked again right before sending.
Opt-out words
Sending STOP, PARAR, SAIR, CANCELAR, UNSUBSCRIBE or a similar word as its own message records an opt-out. A later storefront opt-in can’t undo it.
24-hour window
Free-text replies are allowed only within WhatsApp’s 24-hour customer service window. After that, the team needs an approved template.
Human takeover
When a teammate takes over a chat, the AI assistant and automatic replies stop answering it.

Product development

Additional workflows.

These workflows are part of our launch preparation. Contact Agnus to confirm their status and availability for your store.

  • Order updates. Messages when an order is confirmed, paid, shipped, delivered, cancelled or refunded, each using a Meta-approved template.
  • Multi-step cart recovery. Reminder sequences for abandoned checkouts, sent only to shoppers who opted in.
  • One number, two apps. Keeping the WhatsApp Business app on the phone while the same number is connected to Zaply.

FAQ

Questions merchants ask.

Is Zaply available?

Zaply is being prepared for launch. To ask about availability for your store, email admin@agnustechnology.com.

Which WhatsApp number does Zaply use?

The store’s own WhatsApp Business number, connected through Meta’s WhatsApp Business Platform. Customers see the store’s name and number, not Zaply’s.

Can the number stay in the WhatsApp Business app?

The current Zaply integration has not implemented phone-app coexistence. Before connecting an existing number, confirm its eligibility and setup requirements in the selected Meta signup flow with Agnus.

Do customers have to opt in?

For campaigns and other marketing messages, yes. Zaply checks each contact’s recorded opt-in before sending, and a reply of STOP opts them out.

When a customer writes to the store first, the team can reply freely for 24 hours, as WhatsApp’s rules allow.

How does the AI assistant use store and customer data?

It answers from the store’s Shopify data, such as products, stock and order status. To write a reply, the conversation and the store information it needs are sent to an AI model provider. The privacy policy names the providers.

Merchants can switch the assistant off. Its provider and availability depend on the store’s configuration.

How much does Zaply cost?

Contact admin@agnustechnology.com for pricing and availability.

Want to hear more about Zaply?

Write to the team. There is no form; email reaches us directly.